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CEO Profile
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Lou Basenese is a pillar within the business and finance industry. To date Mr. Basenese has raised over 34 million dollars for startup companies through aggressive, smart and provocative strategies, and brand development. Lou oversees every aspect of the Direct2Market operation to ensure growth, success, and an unchallenged level of customer appreciation. Lou’s phone is always on, making him readily available to provide specialized insight within the consumer product and automotive aftermarket industries.
Before launching Direct2Market, Mr. Basenese was the Director of BASF Corporation's Automotive Division. During his tenure, he acquired and revived the ZEREX brand antifreeze taking the market share from 4% to 34%. In addition, he was employed as the President & CEO of Meguiar's Inc. and was a partner for Schwartz Advisors. During his tenure at Meguiar’s, Mr. Basenese raised revenues by 244% (from $18 million to $44 million) while increasing EBITDA by 327% (8.4% to 27.5%).
You’ll have over thirty-five years of business and finance consulting advocating for your company when you chose to work with Mr. Basenese and Direct2Market.
Before launching Direct2Market, Mr. Basenese was the Director of BASF Corporation's Automotive Division. During his tenure, he acquired and revived the ZEREX brand antifreeze taking the market share from 4% to 34%. In addition, he was employed as the President & CEO of Meguiar's Inc. and was a partner for Schwartz Advisors. During his tenure at Meguiar’s, Mr. Basenese raised revenues by 244% (from $18 million to $44 million) while increasing EBITDA by 327% (8.4% to 27.5%).
You’ll have over thirty-five years of business and finance consulting advocating for your company when you chose to work with Mr. Basenese and Direct2Market.