Lou Basenese has amassed a 36 year consumer product career that is filled with outstanding award winning achievements in all areas of management from product, marketing, sales management, crisis management start up proficiency to expeditious corporate turnarounds. Lou's skill sets include designing and implementing results oriented strategies in the areas of corporate governance, sales, marketing and distribution for firms ranging in size from Fortune 500 to startup companies. Lou maintains a network of executive decision making contacts in all segments of the consumer product industry inclusive of all distribution channels as well as the various consumer product trade organizations. He has an innate ability to "make things happen" by developing effective corporate strategies, building consumer brands and substantially grow market share while at the same time positively impact net income. Lou's high profile career in the consumer product industry is highlighted by unparalleled successes in implementing strategies that result in significant market penetration of new and existing products & technologies. Listed to the right are some of the significant accomplishments in Lou's award winning career.
DEMETER SYSTEMS LLC
A start-up Intellectual Property company that holds approximately 70 patents in the fuel, coal, water and wood field of use.
Raised $30 million to develop the various technologies with focus on liquid fuel catalyst.
Negotiated contract with Fortune 100 consumer product company to market liquid fuel catalyst.
Negotiated arrangement with US Dept of Energy to provide testing for liquid fuel catalyst.
Developed comprehensive business plan and corporate strategy.
Work with 11 Board of Directors who are luminaries in various industries.
INTERNATIONAL COMMERCIAL TELEVISION
A public start up company whose principal activity was to, via profitable infomercials, create and control enduring retail brands of high quality consumer products that are marketed domestically and internationally.
Created and produced three (3) DRTV commercials for products in the health & beauty, children�s and home & hardware categories.
Raised funds for IPO, developed comprehensive business plan and retail strategies for DRTV products.
Negotiated exclusive worldwide rights to various automotive consumer products.
MOTORUP AMERICA, INC.
A start up company that was in need of taking their automotive consumer products to the retail marketplace.
Developed comprehensive business plan, corporate structure, & successful retail launch in October 1996.
Built solid domestic (US & Canada) distribution channels with domestic sales revenues peaking at $20 million.
Business enjoyed approximately a 78% gross margin on its flagship product that represents 85% of total sales revenues. Products were viewed as premium quality, commanding premium retail pricing and returning very large gross margins for retailers.
ALLIED SIGNAL
Provided strategic direction and an acquisition strategy to expand Allied Signal's consumer product presence.
Developed and implemented acquisition strategy for Allied Signal.
Assisted Allied Signal in their acquisition of Prestone Products and Holt Industries.
MEGUIAR'S, INC.
A family held business that consists of two family members, four outside members and the President.
Reorganized entire company to reflect a more streamlined reactive entity.
Effected a quick turnaround in sales and profit activity that resulted in the highest sales and profits on record.
Increased overall sales $18 million to $44 million while increasing net income by +484%.
Doubled (2x) market share and successfully introduced and launched 80 new products.
BASF CORPORATION
A $210 million Automotive & Energy Products Division that consisted of retail, OEM andtraditional business segments in the consumer products and commodity products businesses.
Increased market share of ZEREX antifreeze from 5% to 34% while maintaining high profit margins.
Consolidated and streamlined distribution system. Results were $3 million savings over two years with a reduction of 50% turnaround time on customer orders
Maintained optimum plant rate and managed a positive operating result despite adverse market conditions.
